EFFECTIVE EDITORIAL DESIGN balances concept with editorial content and is an extension of the written word. To tell a compelling story, and to express that story visually are the cornerstones of what I do. Whether is it through photography, illustration or the use of typography and color, a good piece of editorial design helps tell the story in captivating way.
Winter Wellness Feature
THIS IS THE MOST RECENT FEATURE package for my core publication, Live Well magazine. The main goal of this package was to make a visual and editorial impact through a variety of different access points and design methods. I wanted to avoid the stereotypical bright whites and blues of winter and create a warm, inviting, "ski lodge" environment with the core product photography. Supplemental stock photography also evokes those active and engaging winter moments.