Business-Minded Strategic Design

EVERY GREAT PIECE OF DESIGN has a business strategy as a driving force.  A mission.  A plan.  While some may design for design's sake, communicating the right message is my ultimate goal.  And to effectively do that, it is crucial to set a strategy and align the design to it.  That's why I decided to pursue an MBA from Case Western Reserve University's Weatherhead School of Management.  I know the business implications behind design and marketing decisions.  Good design is more than a well-crafted logo or layout.  It must meet business and marketing objectives, appeal to the target demographic and effectively communicate the right message.

If you're looking for a design and marketing professional who is driven by more than good taste, you're at the right place.  Please look around and feel free to connect with me.  Thanks for checking out the site.